CHALLENGE
Working in a lean team can present it challenges. That didn't stop us with this launch. This was the first opportunity to introduce the AI narrative to the Panaseer ecosystem, and it had to be delivered correctly. Part of my design challenge was not having a fully complete product offering at time of launch, and so being able to simplify the complexity of what the product would be key to the success of the product launch.
SOLUTION
We created a full stack of of campaign assets to fully explain the AI narrative. This included:
- Fully bespoke launch animation
- Landing page
- Animated visuals
- Product visuals, including infographics
- Design direction for Panaseer AI related materials
This carried on to the subsquent launch of the IQ Suite, the first branch of product releases under the Panaseer AI umbrella. The AI narrative continued to be a largue push in product innovation in H2 2025 and continuing into 2026, so this started the beginning of a new campaign of AI related content, including a webinar series and blogs.
RESULTS
- Increase in web traffic
- Increase in demo requests
- More interaction touchpoints with content across the site
