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About me

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About me

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About me

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About me

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About me

•

About me

Licensed Image - Bobby Webflow Template

10

Years of Experience

3

Nationalities

100s

Successful Projects

After studying Graphic design at university, I threw myself in the deep end and took an (unpaid) internship and moved across the world to Japan. At the time I turned down a few job offers as it seemed like the chance of a lifetime. Having no language or cultural experience, it was only natural that I would end up staying for two years!
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Fast forward to now, I have been back in the UK since 2018, and have a fully fledged dog / partner / child in the mix, as well as a blossoming design career that I am trying to build.

I was until 2023 freelancing for non-profit, publishing, education, and technology sectors. I love variety in projects and places and so this was the perfect set up for me to gain experience.
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My role at Panaseer has evolved from purely design to other marketing functions. I have taken on responsibility of digital marketing efforts, as well as website management.

About

Experience

2023 - current
Brand & Design Lead at Panaseer

2018-2023
Freelance Designer at:

2019-2023
Panaseer 2020-2022
Insendi
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2019-2021
Simon & Schuster

2018-2022
Ashinaga

Other freelance clients include: Bloomsbury, Women's Prize for Fiction, Rock +Raw, Iwate Shoten, Campus Tools, and Profile Books

2017-2018
Graphic Designer at Ashinaga Japan

2017
Graphic Designer at Bounce Foods

2016
Design Intern at Ashinaga Japan

2016
Design Intern at Harper Collins

2015-2016
Co-founder and Director of Bond Studio

2015
Design Intern at Purcell

01

Branding

I build and evolve distinctive brand systems that balance bold creative expression with structural rigour, ensuring consistency across global markets while enabling teams to scale confidently and cohesively.

02

Web Design

I design scalable, high-fidelity web systems that translate complex products into clear, conversion-focused digital experiences, partnering closely with developers to ensure strategic intent carries through to execution.

03

Motion

I use motion as a storytelling tool to simplify complex ideas, scripting and producing narrative-led animations and launch films that make technical products human, engaging and memorable.

04

Design Strategy

I connect brand positioning to practical creative systems, shaping visual direction, messaging frameworks and governance structures that align executive vision with measurable commercial impact.