•
About me
•
About me
•
About me
•
About me
•
About me
•
About me

10
3
100s
After studying Graphic design at university, I threw myself in the deep end and took an (unpaid) internship and moved across the world to Japan. At the time I turned down a few job offers as it seemed like the chance of a lifetime. Having no language or cultural experience, it was only natural that I would end up staying for two years!
Fast forward to now, I have been back in the UK since 2018, and have a fully fledged dog / partner / child in the mix, as well as a blossoming design career that I am trying to build.
I was until 2023 freelancing for non-profit, publishing, education, and technology sectors. I love variety in projects and places and so this was the perfect set up for me to gain experience.
My role at Panaseer has evolved from purely design to other marketing functions. I have taken on responsibility of digital marketing efforts, as well as website management.
About
Experience
2023 - current
Brand & Design Lead at Panaseer
2018-2023
Freelance Designer at:
2019-2023
Panaseer 2020-2022
Insendi
2019-2021
Simon & Schuster
2018-2022
Ashinaga
Other freelance clients include: Bloomsbury, Women's Prize for Fiction, Rock +Raw, Iwate Shoten, Campus Tools, and Profile Books
2017-2018
Graphic Designer at Ashinaga Japan
2017
Graphic Designer at Bounce Foods
2016
Design Intern at Ashinaga Japan
2016
Design Intern at Harper Collins
2015-2016
Co-founder and Director of Bond Studio
2015
Design Intern at Purcell
Branding
I build and evolve distinctive brand systems that balance bold creative expression with structural rigour, ensuring consistency across global markets while enabling teams to scale confidently and cohesively.
Web Design
I design scalable, high-fidelity web systems that translate complex products into clear, conversion-focused digital experiences, partnering closely with developers to ensure strategic intent carries through to execution.
Motion
I use motion as a storytelling tool to simplify complex ideas, scripting and producing narrative-led animations and launch films that make technical products human, engaging and memorable.
Design Strategy
I connect brand positioning to practical creative systems, shaping visual direction, messaging frameworks and governance structures that align executive vision with measurable commercial impact.