CHALLENGE
What if we took something that was casual into a serious lead generation tool? Historically, Panabeers was a Friday after work social we would host. After attending Infosecurity 2023, we thought it would be a great opportunity to take the networking to the next level with an after party event.
SOLUTION
We knew that we wanted to create our own bespoke Lager, and the solution required a small identity for the beer. From my referencing, I knew that I wanted something light hearted and still identifiable with the brand. The outcome was a logo, POS event stands and banners, and a fireside chat with investors, the founder, and industry leaders.
RESULTS
40 attendees, great thought leadership content and engagement from security leaders.
