CHALLENGE
Each year, over 10,000 security professionals gather of Infosecurity Europe in London. Havign been to several of these events, the look and feel of a brand can be very corporate, and it can be hard to stand out from the busy crowd. We had success the previous year with having a creative concept that pushed just brand awareness, and so needed a fresh new idea that would entice people to the stand.
SOLUTION
- Wanted a giveaway that would give high traffic to the stand. Food was identified as something that would bring people through without much commitment. The concept was a sweet shop, inspired be the aesthetics of Harry Potter and traditional sweet shops where the sweet jars were matched the security metrics measured by the Panaseer platform.
- Stand design included custom graphics and experiental displays in the form of pick and mix and a jelly bean game stand where audiences had to guess the flavour they were given to win a prize
- We reframed category-standard booth design into a distinctive experiential concept.
- Full stack marketing campaign including pre event visuals, invites, landing pages, and GIFs
RESULTS
- Increase in lead generation to 300+ scans
- Increase in engagement on digital channels such as the webiste
- Comments at the event from other Marketing leaders such as "This is the best stand I have seen all day, how creative!"
- Event stand design so well received we replicated it for further events across the year
